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ALEX / 2TONE

ALEX / 2TONE

Alex Erdmann aka 2Tone, grew up in Venice immersed in graffiti and skate culture. It’s been the basis of his inspiration throughout his career from his stint at film school to tattooing to founding and designing his luxury streetwear brand Born x Raised. He’s directed the campaigns for the brand’s collaborations with Converse and Reebok, and music videos for Iggy Azalea, Danny Brown and The Liars.

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